Professional Development Series
Workshops for the aspiring professional, side hustler, or driven photographer
Photography is a rewarding hobby, but for many, it can also be a viable career path or a source of income as a freelancer. Our Professional Development workshop series is designed to help aspiring professional photographers navigate the essential business aspects of photography.
Each class covers critical industry knowledge and introduces practical workflows to set up a successful photography business. We’ll explore the nuances of professional photography, answering key questions and breaking down the strategies that working photographers use to sustain their businesses.
With small class sizes and a supportive photo community, students will gain the confidence and resources needed to grow their skills and launch their own ventures. Each session concludes with a Q&A discussion, providing an opportunity to clarify concepts and discuss individual goals.
Whether you're looking to start a business or refine your approach, this series offers the tools and insights to take your photography career to the next level.
Workshop Topics:
*You can take all workshops that make up the Professional Development series, or enroll in just the topics that interest you.
Workshop 1 : Marketing & Advertising: Getting Your First Clients
Being a great photographer is just part of the equation—people need to know you exist! In this session, we’ll explore simple, effective ways to get your work in front of the right audience. From social media and websites to local networking and word-of-mouth, you'll learn how to make your business easy to find and connect with potential clients. Whether you're just starting out or looking to grow, this class will give you the tools to attract and book more clients with confidence.
Workshop 2: Pricing, Invoicing and Contracts
Pricing: Setting the right price for your services is one of the biggest challenges for new photographers. This section will break down the key factors—costs, market rates, and service structures—to help you confidently price your work and build a sustainable business.
Contracts: A solid contract protects both you and your clients. In this section, we’ll cover why contracts are essential, how to draft them, and where to find reliable contract templates to safeguard your business and work.
Recommended:
Familiarity with your digital camera
What you’ll need:
Pen and paper for notes
FAQ:
Do I need to take both classes?
Nope! You can take one, or both! These are standalone workshops.
I have no experience in professional photography, is this class right for me?
Yes! This is intended for everyone or anyone interested in photography as a side hustle, gig work, or those pursuing a career. No previous knowledge is necessary.