Professional Development Series (online)

Workshops for the aspiring professional, side hustler, or driven photographer

Photography is a rewarding hobby for many, but for some, it can be a potential career path or a means of earning a living as a freelancer.

Four online workshops make up this comprehensive Professional Development series, which introduces aspiring professional photographers to the essential aspects of commercial photography. Each session outlines critical frameworks and important workflows that will help save time. By the end of each lecture, there will be a Q&A discussion on the material.

We’ll dive into critical facets of professional photography, answering questions and explaining the methods that professionals used to run their businesses. With small class sizes, and a continuing photo community as a resource, students will feel empowered to grow and start their own businesses.

Workshop Topics:

*You can take all four workshops that make up the Professional Development series, or enroll in just the topics that interest you. Can’t show up to the livestream? Enrolled students will receive a recording after each session.

Pricing:
One of the most common topics across photography communities is pricing photography services! It can be a difficult topic for someone who is just starting out. To help overcome this challenging topic, our instructor will provide students an overview of the circumstances and costs to pricing services. By the end of this workshop, you will be able to breakdown the financial and service logistics that can kick-start your professional journey.

Workshop 2: Advertising and Marketing
If clients can’t find photographers, who will photographers find clients? Regardless of how talented one may be, it’s vital to be accessible to your community or broader audience. We’ll look into the tools and techniques necessary to gain traction and land clients.

Workshop 3: Contracts
You never consider contracts until you need one. Learn why any photographer worth their salt uses a contract. In this workshop, we’ll explain why we use contracts, how to draft them, and identify legitimate resources that create them automatically. Protecting your business and images is a smart practice and will prevent both headaches and potential legal problems.

Workshop 4: Client Images: Websites & Delivery
Taking photos is just one part of the sprint you’ll go through with a client! Providing a seamless image delivery and review experience can solidify your reputation amongst clients. We’ll share the popular and easy methods of web platform and delivery, and which to avoid.

Recommended Prerequisites:

• Digital Cameras I, Camera Basics 1-3, or equiv.

What you’ll need: 

• Laptop or desktop computer with stable internet connection.